LIVE 2-DAY INTENSIVE · LIMITED SEATS

PRESS TO PROFIT™

BUILD AND LAUNCH YOUR
PR CAMPAIGN
IN 2 DAYS.

So you can start getting featured immediately.

In 2 days, we will build and launch your PR campaign together so you leave with your pitch, your target outlets, your contacts, and your media outreach done.

DATE

September 16-17, 2026

LOCATION

Charleston, SC

TIME

9:30 AM - 5:30 PM EST

Limited Seats Available

WHAT YOU LEAVE WITH

YOUR CAMPAIGN. BUILT. LIVE. BEFORE YOU WALK OUT THE DOOR.

  • A clear, media-ready positioning the press actually responds to

  • A validated, ready-to-send pitch

  • A targeted list of outlets and contacts aligned to your goals

  • A targeted outreach strategy with your first pitches ready to send

  • A one-click press kit folder with everything the media needs

  • Group media training so you show up to every opportunity with

    confidence

  • A press-to-profit conversion path so visibility turns into leads

  • You will send your first pitches before you leave

REAL STRATEGY. REAL RESULTS. REAL VISIBILITY. REAL PROFIT.

This is not a course. Not a coaching program. Not templates you'll figure out later. We build your entire PR campaign together in real time and launch it before you leave.

BONUSES INCLUDED

These bonuses are designed to help you secure placements and show up confidently when opportunities arrive.

INCLUDED BONUS

25 PROVEN SUBJECT LINES THAT CONVERT TO PRESS

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Subject lines proven to increase open rates, responses, and media placement opportunities.

VALUE: $997

PAY-IN-FULL BONUS

PRESS PITCH PLAYBOOK

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The exact pitches used to land features on Essence, the Tamron Hall Show, Forbes, and NBC.

VALUE: $2,000

FAST-ACTION BONUS

1-ON-1 PRIVATE MEDIA TRAINING SESSION

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Enroll within 24 hours and receive a private, one-on-one media training session so you show up to the intensive ready.

VALUE: $1,500

Limited Seats Available · Secure Your Spot

SEE WHAT HAPPENS WHEN YOU GET IN THE ROOM

THE EXPERIENCE

THE HONEST TRUTH

YOUR BUSINESS IS WORKING.
BUT YOU'RE STILL THE BEST-KEPT SECRET.

You have the expertise. The track record. Clients who get real results. And yet, less experienced people in your space are getting the TV features, the speaking invitations, and the national recognition you've earned.

Referrals and word of mouth got you here. But you know it's a ceiling. The next level requires something different.

RIGHT NOW

  • Still the best-kept secret in your market
  • Referrals and word of mouth doing all the heavy lifting
  • Watching less-experienced experts get the features and stages
  • Known in your network, invisible everywhere else
  • Great at what you do, but not yet the obvious choice

AFTER THE INTENSIVE

  • Consistent media presence leading to speaking and partnerships
  • Prospects pre-sold before the sales call even begins
  • Your name comes up first when organizations need an expert
  • The "How can we work with you?" conversation is the norm
  • Authority that lets you command premium rates, confidently

CLIENT RESULTS

THIS IS WHAT HAPPENS WHEN ESTABLISHED EXPERTS GET STRATEGICALLY VISIBLE.

0
DAYS FROM TRAINING TO CBS FEATURE
0
INBOUND LEADS FROM A SINGLE TV APPEARANCE

VISIBILITY TO REVENUE

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One of our clients used this exact approach, landed a TV feature, and generated 12 inbound leads within the same day from a single appearance.

VISIBILITY TO CLIENTS

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Another client used this same process, secured a TV interview, and converted that visibility into 2 new paying clients directly from that feature.

10 DAYS. TRAINING TO TELEVISION.

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One attended a training on September 9th and was featured on a CBS affiliate by September 19th.

SUCCESS STORIES

HEAR DIRECTLY FROM ATTENDEES

Tony P.

accounting firm owner

REBECCA H.

award-winning Author and speaker

joy campbell

nonprofit executive director

kimberly R.

cfo & wEALTH STRATEGIST

WHO THIS IS FOR

FOR BUSINESS OWNERS READY TO BE SEEN AT A HIGHER LEVEL.

YOU'RE IN THE RIGHT PLACE IF

  • Your business is already working but you know something is missing
  • You have a proven offer, consistent revenue, and satisfied clients
  • You've gotten this far without heavy marketing and know that has to change
  • You're tired of watching less-experienced experts get the visibility
  • You're ready to become known beyond your existing network
  • You know getting to the next level requires doing something different

THIS IS NOT FOR YOU IF

  • You're still building your core offer or finding consistent clients
  • You're looking for a quick fix or overnight results
  • You're not ready to show up with confidence and consistency
  • Visibility still feels optional right now

YOUR INVESTMENT

Total value of the intensive, implementation, and assets exceeds $30,500. Your investment to join.

SECURE YOUR PRESS TO PROFIT™ INTENSIVE.

PAY IN FULL

$3,500

or two payments of $2,000

Payment plan deadline: August 17, 2025

OUR RISK-FREE GUARANTEE

WE BACK OUR WORK.

If you attend the intensive, complete your campaign, and execute the outreach plan we build together and you don't land at least one media feature within 90 days, we will step in and pitch you directly until you do.

THE LOCATION

CHARLESTON, SC.
ONE OF AMERICA'S TOP DESTINATIONS.

We intentionally chose this environment so you can step away from the day-to-day and immerse yourself completely. The lowcountry offers the perfect balance of focused energy and restorative beauty. Light breakfast and lunch are provided both days.

Historic Downtown

Cobblestone streets and centuries of striking architectural history.

World-Class Dining

Award-winning coastal culinary experiences just steps away.

The Beach

Step away to restorative coastal shores and calm island breezes.

Rich Culture

Deep roots in Southern history, art, and timeless hospitality.

Lanetra King Headshot

ABOUT THE HOST

LANETRA KING.

Media Strategist · Visibility Expert · Award-Winning PR Agency Owner

Lanetra King is a nationally recognized PR agency owner who positions established experts and service-based business owners to dominate their market, become impossible to ignore, and become the obvious choice in their industry with a 100% success rate securing press.

Recognized as one of US Reporter Magazine's 30 Under 30, she has secured features in Essence, Forbes, and major national shows including the Tamron Hall Show.

Her clients don't come to her to start their business. They come because they've already built something exceptional and they're ready for the world to know it.

FREQUENTLY ASKED QUESTIONS

FREQUENTLY ASKED QUESTIONS

Review these details to ensure you have complete clarity before securing your spot in the Intensive. Our goal is to remove all guesswork so you can step into the room ready to execute.

Q1: What does "intensive" actually mean?

A: It means we're not just teaching, we're executing. This is 2 full days where we are building your PR campaign, refining it in real time, and launching it with you. You're not sitting and listening all day. You're working, building, and leaving with something live.

Q2: What exactly do I leave with?

A: Your positioning, your validated ready-to-send pitch, targeted outlets and verified contacts, a targeted outreach strategy with your first pitches ready to send, a one-click press kit folder, group media training, and your first pitches already sent before you walk out on Day 2.

Q3: Is this tailored to me or is it generic?

A: Fully tailored. You're not getting templates to figure out on your own. We build your positioning, your pitch, and your media targets based on your specific business, expertise, and goals. That's also why seats are limited so we can work with you directly.

Q4: Do I need a large audience or following?

A: No. The Press to Profit Intensive is designed specifically for experts who want to leverage media strategically even without a large audience. We focus on positioning, assets, and systems so that when media attention arrives, it leads to qualified inquiries and revenue.

Q5: How fast does this work?

A: You'll send your first pitches during the intensive. From there, results depend on execution. We've had clients get featured within 10 days and land TV within weeks. The difference is you're not waiting to get started. You're already in motion before you leave.

Q6: Why should I trust this will work?

A: Because we've seen it happen repeatedly. One client generated 12 inbound leads from a single TV appearance. Another secured a TV interview and converted it directly into 2 new paying clients. And one went from attending a training on September 9th to being featured on a CBS affiliate by September 19th. 10 days. This works when it's done correctly. And that's exactly what we build with you.

Q7: What happens after I enroll?

A: After you enroll, you'll receive a confirmation email with event details, travel guidance, and a brief pre-work questionnaire so we can customize your strategy, angles, and assets to your specific business and goals before Day 1.